Vitamin B Intensive Hydrating Hyaluronic Acid Serum, 1oz

An oil-free barrier serum with niacinamide, B5, hyaluronic acid, and plant ceramides that deeply hydrates, calms sensitivity, and leaves skin plump and even.

Deep hydrationCalms & EvensBrightens

$90.00

1 oz · a few drops morning and night

Best forDehydration, tightness, sensitivity, and a depleted moisture barrier
TextureWater-light serum
UsePress 3 to 4 drops into slightly damp skin morning and night, before oil, balm, or moisturizer
Clean, plant-poweredNo synthetic fragrance or parabensCruelty-freeMade in Mississippi
Better WithoutSee the 140+ ingredients we leave out of every formula

The serum every other product in your routine works better with.

What it is
The hydration backbone of the line: a results-focused serum that pairs two essential B vitamins with hyaluronic acid and plant-derived ceramides to hydrate deeply, strengthen the skin's moisture barrier, and even the complexion. The texture is gently lightweight with a very, very light scent, and it absorbs in moments, disappearing under everything you layer over it.

Who it's for
Every skin type, every routine, morning and night. Reach for it when skin feels tight after cleansing, looks dull or lined from dehydration, becomes easily reactive, or never seems to stay moisturized. It is especially valuable for mature and sensitive skin, and for anyone using vitamin C, peptides, or other active treatments.

Why this works, concern by concern
Think of your skin barrier as a brick wall: skin cells are the bricks, and lipids called ceramides are the mortar. When the mortar thins, which happens naturally with age and over-cleansing, moisture escapes and irritants get in. This serum rebuilds the wall from two directions at once: hyaluronic acid and vitamin B5 replenish hydration, while niacinamide and plant ceramides help skin hold onto it.

To Strengthen the Barrier

The problem: a thinning moisture barrier lets water escape and irritants in.

  • Niacinamide (Vitamin B3). One of the most-studied ingredients in all of skin care. Research shows it helps skin produce more of its own ceramides, strengthening the moisture barrier and reducing water loss, while visibly refining pores and evening skin tone.
  • Vegetable Ceramides. The mortar itself, delivered directly. These plant-derived lipids are the same family of molecules your barrier is built from, replenishing what age and cleansing strip away. They help skin hold moisture more effectively so it stays comfortable long after the serum absorbs.
To Hydrate and Plump

The problem: dehydration shows up as fine lines and skin that drinks in moisturizer without looking better.

  • Hyaluronic Acid. The moisture reservoir. This molecule holds many times its weight in water, pulling moisture into the skin and visibly plumping the fine lines that dehydration causes.
To Soothe

The problem: sensitive, reactive skin that flares when you try something new.

  • Panthenol (Provitamin B5). The soother. A provitamin that supports the skin's own recovery, calms visible irritation, and adds another layer of lasting hydration.
And to Defend

The bonus: antioxidant and probiotic backup that keeps a healthy barrier healthy.

  • Ginkgo Biloba and Lactobacillus Ferment. Antioxidant defense plus probiotic support for the skin's microbiome, the living layer that keeps a healthy barrier healthy.

Why it belongs in your regimen
Hydration is the foundation of a successful routine. When skin is comfortable and well hydrated, fine lines appear softer, active treatments feel gentler, and oils and balms have moisture to seal in. Use it morning and night, and every serum, oil, and balm you own starts performing better.

What it's like to use
Gently lightweight, with a very light scent and a clean, water feel. Press 3 to 4 drops into slightly damp skin over the face, neck, and décolletage morning and evening. It absorbs quickly, leaves skin immediately comfortable, and layers cleanly beneath oils, balms, moisturizer, sunscreen, and makeup.

The facts
1 oz glass bottle with dropper · Made in Mississippi · Vegan and cruelty-free · No synthetic fragrance · No parabens

Ingredients
Aqua (Water), Ginkgo Biloba Leaf Extract, Niacinamide (Vitamin B3), Panthenol (Provitamin B5), Organic Vegetable Glycerin, Glycosphingolipids (Vegetable Ceramides), Sodium Hyaluronate (Hyaluronic Acid), Propanediol (Sugar-Derived), Sodium Levulinate (Plant-Derived), Sodium Anisate (Plant-Derived), Sodium Phytate (Rice-Derived), Phenethyl Alcohol (Rose-Derived) and Lactobacillus Ferment (Plant-Fermented Probiotic).

$90.00

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A closer look

The key ingredients

Open any ingredient in our Ingredient Library to see what it does and where it comes from.

What to expect

Real results take a full skin cycle. Here's an honest timeline.

First application

Plump, comfortable skin

Skin immediately feels replenished instead of tight or thirsty. Hyaluronic acid and vitamin B5 leave it looking smoother, plumper, and more rested.

Week 3

Calmer, clearer skin

Niacinamide is strengthening the barrier and gently fading redness. Skin starts holding its hydration through the whole day.

Week 6

A balanced, even-toned complexion

Tone looks more uniform, fine lines appear softened by steady hydration, and skin feels more resilient through changes in weather and routine.

Where it fits in your Miracle Ritual

1

Cleanse and tone

Apply to clean, slightly damp skin. Hyaluronic acid loves a little moisture to grab onto.

2

This serum

Press in 3 to 4 drops, morning and night. It layers under everything without pilling.

3

Moisturize

Follow with a facial oil, balm, or moisturizer, such as the Watermelon Seed Facial Serum or Blue Algae Serum Balm, to seal in the hydration and keep skin comfortable.

Questions, answered

What is the skin barrier, and why should I care?
It's your skin's outermost defense: cells stacked like bricks with ceramide lipids as the mortar. A strong barrier holds moisture in and keeps irritants out; a weakened one means dryness, redness, and sensitivity. Age, weather, and over-cleansing all thin the mortar, and this serum is built specifically to replenish it.
What does niacinamide do for my skin?
It's one of the most-studied ingredients in skin care. Research shows niacinamide helps skin produce more of its own barrier ceramides, reduces moisture loss, refines the look of pores, and evens tone. Few single ingredients do this much, this gently.
Can I use it with my vitamin C or collagen serum?
Yes. This is the hydration partner for vitamin C, peptides, and other active serums. Apply your treatment serum first, let it absorb, then press this serum over it before finishing with facial oil, balm, moisturizer, and daytime sunscreen.
How long does a bottle last?
Used twice daily at 3 to 4 drops, the 1 oz bottle lasts about two months.