Plumping and Contouring Lip Serum, .5oz

A water-light lip treatment with hyaluronic acid, Antarctic marine ferment, and kigelia that plumps with hydration, smooths vertical lines, and defines the lip contour.

Plumps lipsSmooths lip linesLasting hydration

$65.00

0.5 oz · a small amount lasts for months
Best forThinning lips, vertical lip lines, dehydration, and lipstick feathering
TextureWater-light serum
UseApply to clean lips and the surrounding area morning and night, before balm, mask, glaze, or lipstick
Clean, plant-poweredNo synthetic fragrance or parabensCruelty-freeMade in Mississippi
Better WithoutSee the 140+ ingredients we leave out of every formula

The plump that's real, not irritation.

What it is
water-light treatment for the lips and the delicate skin around them. Hyaluronic acid replenishes plumping moisture while Antarctic marine ferment and kigelia help soften vertical lip lines, firm the lip contour, and reduce the look of lipstick feathering. No stinging plumpers and no cinnamon burn. Just smoother, fuller-looking, more defined lips with benefits that build through consistent use.

Who it's for
Anyone noticing vertical lines around the mouth, lipstick feathering beyond the lip border, persistent dehydration, or lips that look thinner and less defined than they once did. It gives you immediate plumping hydration without the sting, while smoothing and firming benefits build with morning and evening use.

Why this works, concern by concern
Lips can lose moisture, smoothness, and visible definition over time. This serum addresses all three, with hyaluronic acid for plumping hydration, marine ferment for vertical lines, and kigelia for a firmer-looking lip contour.

To Plump

The problem: dehydrated lips look thinner, and the lines around them look deeper.

  • Hyaluronic Acid This powerful humectant attracts and holds moisture, helping dehydrated lips look fuller, smoother, and more supple without irritation.
  • Aloe and Sorbitol support lasting hydration and keep the delicate lip area feeling soft, calm, and comfortable.einforce the water-drawing effect and keep the delicate lip area comfortable.
To Smooth Vertical Lines

The problem: the fine vertical lines above the lip are where collagen loss shows first.

  • Marine Extract from the Antarctic Ocean helps visibly soften vertical lines and supports a smoother, firmer-looking area around the lips.
  • Willow Bark-Derived Salicylic Acid provides gentle surface refinement, helping dry buildup and rough texture look smoother so light catches the lips more evenly.
To Contour

The problem: as the lip border softens, definition fades and lipstick feathers.

  • Kigelia Africana Fruit Extract helps the lip border look firmer and more defined, smoothing the surrounding area so lipstick applies more evenly and is less likely to feather.
And to Comfort

The finish: a treatment you'll use twice a day has to feel like nothing.

  • Vitamin B5 strengthens the moisture barrier and supports elasticity, while Lactobacillus Ferment, a probiotic, keeps this delicate zone calm and balanced.

What it's like to use
A water-light serum that absorbs quickly without feeling sticky or tacky. Smooth a small amount over clean lips and the surrounding lip area morning and night. Let it absorb before applying lipstick, glaze, balm, or your Night Lip Mask. Customers consistently say lipstick looks smoother and feels better over it.

From a customer

"Don't confuse this with the lip products that cause your lips to turn red and irritated, giving them temporary plump look. This serum, over time, softens lines, restoring a naturally plump rather than feathered (withered) texture."★★★★★  Kathleen L., Dallas · Verified Customer

Part of the Lip Ritual: polish weekly, serum daily, mask nightly, glaze anytime.

The facts
.5 oz bottle · Made in Mississippi · Vegan and cruelty-free · No synthetic fragrance · No parabens

Ingredients
Aqua (Water), Organic Aloe Barbadensis Leaf Juice, Sorbitol (Sugar), Kigelia Africana Fruit Extract, Organic Vegetable Glycerin, Pseudoalteromonas Ferment Extract (Antarctic Marine Extract), Panthenol (Provitamin B5), Sodium Hyaluronate (Hyaluronic Acid), Propanediol (Sugar-Derived), Sodium Levulinate (Plant-Derived), Sodium Anisate (Plant-Derived), Sodium Phytate (Rice-Derived), Phenethyl Alcohol (Rose-Derived) and Lactobacillus Ferment (Plant-Fermented Probiotic).

Plumping and Contouring Lip Serum that smooths lip lines and rebuilds fullness with hydrating actives

Plumping and Contouring Lip Serum, .5oz

$65.00

$65.00

Watch

A closer look

The key ingredients

Open any ingredient in our Ingredient Library to see what it does and where it comes from.

Hyaluronic AcidPanthenolAloe VeraKigelia

What to expect

Real results take a full skin cycle. Here's an honest timeline.

First week

Plumper, smoother lips

Hyaluronic acid draws in plumping moisture while the water-light serum absorbs without stickiness. Lips feel softer, and lipstick applies more smoothly.

Weeks 2 to 3

Lines start to soften

With consistent morning and evening use, vertical lines around the lips begin to look softer and the surrounding area appears smoother.

Month 3

A redefined contour

With twice-daily consistency, the lip line looks firmer and more defined, and the area stays smooth and soft.

Where it fits in your Miracle Ritual

1

Cleanse

Start with a clean face and lips. Once or twice a week, prep with the Refining Lip Polish.

2

This serum

Smooth a small amount over clean lips and the surrounding lip area morning and night. Let it absorb before applying anything over it.

3

Seal it in

Follow with Lip Glaze by day or Night Lip Mask before bed to seal in the serum’s hydration.

Questions, answered

Will it sting or burn like other lip plumpers?
No. Most "plumpers" work by irritating your lips for a temporary swell. This one doesn't: it plumps with hyaluronic acid hydration and firms with marine extract and kigelia over time. Customers specifically tell us not to confuse it with the products that leave lips red and irritated.
What does a lip serum actually do?
A lip serum provides concentrated treatment for the lips and surrounding skin rather than only adding a protective coating. Hyaluronic acid delivers plumping hydration, marine ferment addresses vertical lines, and kigelia supports a firmer-looking lip border. Apply the serum first, then seal it with balm, mask, or glaze.
Do lip plumping serums really work?
The stinging kind works for about an hour, by irritating your lips. This kind works differently: hydration plumps right away, and the firming actives build with use. Customers see smoother lipstick application within days and softer vertical lines in two to three weeks.
Will it help with lipstick feathering?
That's one of its specialties. Feathering happens when the lip border softens and fine lines wick color outward. Kigelia firms the contour while the resurfacing and hydration smooth the lines, so lipstick stays put and applies more evenly.
When will I see results?
Hydration and smoother lipstick application come in the first days. Expect the vertical lines to look softer in two to three weeks of twice-daily use, with contour and firmness building over two to three months.
How long does the bottle last, and is it worth $65?
A small amount covers the lips and the skin around them, so the .5 oz bottle lasts for months at twice-daily use. Long-time customers tell us all our products only take small amounts. That's a fraction of the cost of in-office lip treatments, for results that build instead of fading.