{"product_id":"lip-plumping-serum","title":"Plumping and Contouring Lip Serum, .5oz","description":"\u003cp\u003e\u003cem\u003eThe plump that's real, not irritation.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003cbr\u003eA targeted treatment serum for the lips and the skin around them: the vertical lines above the lip, the blurring border that makes lipstick feather, the deflation that comes with the years. No stinging plumpers, no cinnamon burn. It rebuilds the look of fullness the honest way, with deep hydration and firming actives, morning and night.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho it's for\u003c\/strong\u003e\u003cbr\u003eAnyone seeing vertical lip lines, lipstick that bleeds into the skin around the mouth, or lips that look thinner than they used to. If plumping glosses leave you red and irritated for an hour of fullness, this is the long-game alternative that actually treats the cause.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy this works, concern by concern\u003c\/strong\u003e\u003cbr\u003eLips lose volume and definition for the same reason the rest of the face does: less moisture, less collagen, a softer border. Each gets its own active here.\u003c\/p\u003e\u003cdiv class=\"mmc-concern\"\u003e\n\u003cspan class=\"mmc-concern-tag\"\u003eTo Plump\u003c\/span\u003e\u003cp class=\"mmc-cwhy\"\u003eThe problem: dehydrated lips look thinner, and the lines around them look deeper.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid, twice over.\u003c\/strong\u003e Two entries of skincare's most powerful humectant bind and hold water deep in the skin, so lips look fuller and smoother with moisture, not irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe and Sorbitol\u003c\/strong\u003e reinforce the water-drawing effect and keep the delicate lip area comfortable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"mmc-concern\"\u003e\n\u003cspan class=\"mmc-concern-tag\"\u003eTo Smooth Vertical Lines\u003c\/span\u003e\u003cp class=\"mmc-cwhy\"\u003eThe problem: the fine vertical lines above the lip are where collagen loss shows first.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarine Extract from the Antarctic Ocean\u003c\/strong\u003e (Pseudo-Alteromonas ferment) supports the skin's collagen production, and is known specifically for reducing the appearance of vertical lines around the lip area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Resurfacers\u003c\/strong\u003e (salicylic and citric, at lip-friendly levels) help smooth the surface so light stops catching in the creases.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"mmc-concern\"\u003e\n\u003cspan class=\"mmc-concern-tag\"\u003eTo Contour\u003c\/span\u003e\u003cp class=\"mmc-cwhy\"\u003eThe problem: as the lip border softens, definition fades and lipstick feathers.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKigelia Africana Fruit Extract\u003c\/strong\u003e, sourced from Africa, naturally firms and tightens the skin at the lip line, redefining the contour and helping color stay where you put it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"mmc-concern\"\u003e\n\u003cspan class=\"mmc-concern-tag\"\u003eAnd to Comfort\u003c\/span\u003e\u003cp class=\"mmc-cwhy\"\u003eThe finish: a treatment you'll use twice a day has to feel like nothing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin B5\u003c\/strong\u003e strengthens the moisture barrier and supports elasticity, while \u003cstrong\u003eLactobacillus Ferment\u003c\/strong\u003e, a probiotic, keeps this delicate zone calm and balanced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003e\u003cstrong\u003eWhat it's like to use\u003c\/strong\u003e\u003cbr\u003eA light, water-based serum that's never sticky or tacky. Smooth a small amount over the lips and around the lip area, morning and night, after cleansing. It absorbs fast and disappears under lipstick; customers tell us their lipstick looks and feels better over it. Follow with a lip moisturizer at night to seal it in.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFrom a customer\u003c\/strong\u003e\u003cbr\u003e​\u003c\/p\u003e\u003cblockquote\u003e\"Don't confuse this with the lip products that cause your lips to turn red and irritated, giving them temporary plump look. This serum, over time, softens lines, restoring a naturally plump rather than feathered (withered) texture.\"\u003cspan class=\"mmc-who\"\u003e\u003cspan class=\"mmc-qstars\"\u003e★★★★★\u003c\/span\u003e  Kathleen L., Dallas · Verified Customer\u003c\/span\u003e\n\u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eThe facts\u003c\/strong\u003e\u003cbr\u003e.5 oz bottle · Made in Mississippi · Vegan and cruelty-free · No synthetic fragrance · No parabens\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cbr\u003eAqua (Water), Organic Aloe Barbadensis Leaf Juice, Sorbitol (Sugar), Kigelia Africana Fruit Extract, Propanediol (Sugar-Derived), Organic Vegetable Glycerin, Pseudoalteromonas Ferment Extract (Antarctic Marine Extract), Panthenol (Provitamin B5), Sodium Hyaluronate (Hyaluronic Acid), Xanthan Gum, Sodium Levulinate (Plant-Derived), Sodium Anisate (Plant-Derived), Sodium Phytate (Rice-Derived), Phenethyl Alcohol (Rose-Derived), Salicylic Acid (Willow Bark-Derived) and Lactobacillus Ferment (Plant-Fermented Probiotic).\u003c\/p\u003e","brand":"Mississippi Miracle Clay","offers":[{"title":"Default Title","offer_id":53157720359234,"sku":"FCL132","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8491\/7314\/files\/plumping-and-contouring-lip-serum__83393.1635634868.490.588.jpg?v=1778562483","url":"https:\/\/mississippimiracleclay.com\/products\/lip-plumping-serum","provider":"Mississippi Miracle Clay","version":"1.0","type":"link"}